Friday, January 11, 2013

New year brings two new beers at A-B

Two new beers rolling off Anheuser-Busch’s production lines in St. Louis carry brand names with a familiar ring.

Tapping into the power of the Budweiser and Beck’s names, A-B is offering variations that have higher-alcohol content: Budweiser Black Crown and Beck’s Sapphire.

The brewer is betting that the flavor variations with higher alcohol content and new designs will boost the two brand families’ allure among U.S. drinkers.

For more on this story:
New year brings two new beers at A-B : Stltoday

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