That St. Louis is the birthplace of Provel ™ cheese? It was developed as a shelf-stable cheese often found as topping for the next entry (St. Louis style Pizza), it's name may lead some to think it is a shorthand name for provolone. It is in fact a processed cheese of cheddar, swiss and provolone as Velveeta (or any other American cheese) is a processed cheese based on Cheddar and Colby cheese. I suspect that this then is where the name comes from: Pro(volone)vel(veeta). Not too bad on salad.
Where to find Provel Cheese:
Dierbergs
Schnuck's
Shop n Save
Imo's Pizza
J. Viviano & Sons Inc.
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